When you live and work in New York, the fashion industry can feel very New York-centric. However, some very important segments of it are rooted in Los Angeles (hence why we do a conference there every year). L.A. is home to Hollywood, which means it’s where a number of costume designers, stylists, makeup artists and, increasingly, designers have built their careers. And a new, insidery editorial site has set out to cover the artists and personalities of both coasts.
The Thick is a content-driven offshoot of The Wall Group, a major agency representing the top celebrity makeup artists and stylists in New York and L.A.
At the hip new website’s L.A. launch party at a hip new “bar with no name” in West Hollywood, Editor in Chief Anthony Rotunno (formerly of Vanity Fair) explained that The Thick is not so much about what subjects like Lori Goldstein and Linda Rodin do professionally, but rather, “It’s about getting to know them as people, and getting to know what makes them tick, what their passions are outside of their career.” That means you won’t be reading about how X celebrity’s braided up do was created. “I mean there’s an audience and a place for that but another voice in that chorus, it’s not what we’re trying to do.” Generally, Rotunno said, the site will not be specifically leveraging The Wall Group’s artists’ access to celebrities for content. “No celebrity working with one of the artists would do something for The Thick because of that.”