Kendall Jenner Is the New Face of Estée Lauder: Why She’s a Natural for the Job

“Instagram is my edit of my life,” says Kendall Jenner in the December issue ofVogue, where she stars in Patrick Demarchelier’s thirteen-page portfolio of the season’s best party dresses. “I enjoy letting fans into my world.” So it’s only natural that the reality phenomenon turned model-of-the-moment would use the social media outlet to let her near sixteen million followers in on her latest announcement. Kendall’s “big news” (as teased yesterday on her profile) is as major as it gets for an all-American girl: This month, the nineteen-year-old California-born knockout joins the ranks of industry stars Joan Smalls, Constance Jablonski, and Liu Wen as the newest global face of Estée Lauder.

A quick glimpse of her Instagram feed provides all the evidence you need that she’s primed and ready for the role. When it comes to an arresting beauty look, Jenner is the full package: There’s the glowing skin, the angular brows, the swingy head of dark hair—not to mention the wide-set almond-shaped eyes and pillowy lips. Transitioning effortlessly between a bold red statement lip and a sharply shaded black eye, she’s a natural canvas for the iconic company’s expansive color collection. And with her skilled mastery of the selfie, she seems poised to capture every last swipe for her legions of loyal followers.



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